Musik International is known as an incredibly successful promoter of music, audio, video and books to a wide variety of distributors, retail stores, radio stations and print/on-line reviewers because of its database integrity.
Currently, Musik International communicates with more than:
|
300 |
distributors, wholesalers, one-stops and on-line vendors |
|
20,000 |
retailers |
|
5,000 |
radio programmers |
|
4,000 |
print and on-line media contacts |
Most industry trade directories print the same out-dated information year-in and year-out, only updating their data if a contact responds to a generic printed letter. Musik International communicates by phone, fax and email daily to many hundreds of contacts, and is able to offer its clients the most current and complete database upon which to build a successful, sales-driven marketing or promotional campaign.
When the Musik International team takes on a project, we select the key contacts at radio, retail and/or publications which are most likely to respond to your item. In this way, no time and money is wasted on sending demos or literature to reviewers, store owners or programmers who are less likely to support your efforts. Only the A-list contacts who have a proven track record with your style of product will be approached, resulting in a much higher degree of success and sales.
Musik International also explores ancilliary markets such as spas, beauty salons, planetariums, health food stores, gift/card shops, wellness centers and many, many more lifestyle venues which produce high volume turnover of a few select titles. Such non-traditional music, book and video sales points are becoming more and more important as time goes on because the average consumer is actively seeking new ways to shop. Musik International projects can be purchased from book clubs, airport stores, meditation centers, hospitals, mail order catalogs, on-line vendors, and thousands of independent music and book stores.
Crossover marketing is a Musik International specialty. If you have an unusual item you'd like to sell to music or bookstores - or - a CD or book you'd like to sell in an ancillary retail setting, talk to us. We can create special market campaigns which are targeted by product or sales conduit. For example, we placed the John Lennon Memorial Coin into music chain stores, introduced the ground-breaking EarthEar book-with-CD into alternative medical facilities, and arranged for Book-of-the-Month Club's OneSpirit mail order catalog to feature a Reiki CD as its new member premium item.
Musik International also markets multi-format products; for example, book-with-CD, CD-with-perfume insert, DVD, multi-CD boxed sets, instructional audiotape-with-booklet, etc. The possibilities are limitless.