Musik International has represented hundreds of music recordings, audios, video releases and books to a wide variety of distributors, wholesalers, one-stops, on-line vendors and mail order catalogs.
When a new client approaches Musik International, the first thing we ask is:
Building a sales base that expands and increases over time is dependent upon how well a distribution network is set up. The more distribution channels you have, the faster you make sales and the more people get to enjoy listening to your music, reading your book, watching your video or integrating your sideline into their life.
A new musician-owned record label, for example, might only be selling CDs through its own website; Musik International knows which of the several hundred distributors that sell to "stick n brick" stores are most receptive to accepting the new label's style of music, and could act as the musician's representative in order to secure distribution contracts.
Major labels who have their own in-house distribution network often retain Musik International to set up and supervise the placement of selected alternative genre titles with non-traditional distributors; these distributors sell music, books and multi-media items to non-chain retailers, such as local book shops, mom n pop music stores, even trading posts!
Musik International knows that distribution can be a tricky business. Just knowing the differences between a one-stop, wholesaler, rack jobber and distributor can seem daunting, let alone deciphering when and how to best work with each. That is why the Musik International team spends time with each of its client, discussing distribution possibilities, answering questions (lots and lots of questions!) about terms, pricing, invoicing, packing turnaround, payables, returns and more.
Because setting up a solid relationship with each distributor's sales staff is of vital importance to the success of your project, Musik International will suggest winning strategies of how to get motivate sales reps and keep them excited. From 10% first-order discounts, volume discounts, in-store play demos, samples of weekly activity reports, trade and consumer postcards, and customer giveaway bookmarks to price and positioning, posters vs. flyers, display units and more, Musik International's team will help you examine your best options so that a solid sales plan can be initiated.
After distribution is secured, Musik International also alerts its clients to upcoming price and positioning opportunities such as listening station programs, circular ads, video spots, endcaps, annual managers meetings and regional trade shows. We make sure you're ready to maximize your distribution sales potential.