Ever wonder why some music recordings, books or multi-media products reach the charts and others don’t? It has to do with something called "multi-exposures." In other words, the more a person sees an item, the more interest is generated. Why do you think television commercials are repeated so often?
You can take advantage of multi-exposures by having Musik International develop one or more retail mailings for your project.
Our daily updated database has thousands of store contacts who are actively selling items similar to yours; together, we can provide them with the information that will raise their awareness and desire for what you have to offer.
In addition to providing you with inexpensive, current and customized mailing labels so that you can process your own mailing (see DIRECT SALES) , Musik International can also help you in eight ways:
Postcard Mailing #1 — After you provide an electronic art scan or actual copy of your CD, book, DVD/VHS or other item, Musik International’s graphic design department will create a full-color, 4x6 postcard and mail it to the top 1000 retailers already selling similar products. The postcard will describe your title in detail along with a scannable bar code* or ISBN number so that each store can immediately act. We can customize your postcard to include your website address, direct sales contact details, list of your current distributors with order phone numbers, a tour schedule, or any other unique information you desire. An image of yourself or your band and/or company logo can be included at no extra charge, if you provide an electronic art file of same. Postcards are high quality, color-balanced and printed on extra-heavy cardboard so they don’t crunch in the mail; all postcards are shipped out priority (aka, first-class) so that delivery occurs within five days nationwide.
Postcard Mailing #2 — Identical to Postcard Mailing #1 above, except that instead of mailing out to 1000 different retailers all at once, Musik International will ship postcards to 500 retailers twice - 30 days apart - so that your item will reach the eyes of store decision makers twice within one buying cycle; this doubles your chances for orders. This option is especially great for giving advance notice of an upcoming title, recording or tour dates, as you’ll be able to create anticipation and encourage action with each mailing. If you’d like your postcards to be sent out two weeks apart or two months apart, we’ll be happy to customize your mail out dates.
Postcard Mailing #3 — Want to reach out to 2000, 2500 or even 3000 retailers? Ask us about Musik International’s special large mailing discount rates. Some of our clients have us mail out postcards every month; they started with 500 retailers mailed 30-days apart and then increased their orders over time until they needed to reach 5000 store managers monthly.
Postcard Mailing #4 — Think 4x6 is too small? Then, think BIG as Musik International can prepare and ship out over-sized cards at priority rates. A 5-3/8 inch x 8-5/8 inch (think 6x9) is a big platform that really stands out among incoming mail. Our clients love this size because it allows them to promote more than one CD, book, DVD/VHS or other item for the same price! On a postcard this big, you could feature two recordings and an entire tour schedule! Or you could feature three to four CDs or videos. The possibilities are endless, so contact us today.
Literature Mailing #1 — Have a great flyer, catalog or brochure that you’d love to get into the hands of the right store owners? Now you can, as Musik International will take your provided material, select the best retail contacts, run labels, assemble the mailing and ship it out for you via priority mail. Just tell us how many stores you’d like to reach and where (locally, regionally or nationally), and we’ll come up with a price sure to make you smile; hey, it beats licking stamps yourself, right? And you get the confidence of knowing the selected stores are already selling similar items.
Literature Mailing #2 — Want to send print material such as a flyer to retailers, but need help in creating it? Musik International’s GRAPHIC DESIGN team are experts in presenting your product in a way that’s exciting to retailers. We can design the printed piece to your approval, have it produced, and then do all the activities listed in Literature Mailing #1 above at a cost less than if you did it yourself. Many local graphic designers charge an arm and a leg to create such mailing inserts, and since they aren’t musicians or authors themselves, they don’t know the market. Musik International has been in the entertainment arena for over two decades, and we know exactly what approach is needed to reach a target audience. Let us help you express yourself best and reach retailers appropriate to what you do; call us today for more details.
In-Store Sales Tool Mailing — Wouldn’t it be great if 100 retailers were playing your CD in-store right now? Think how much customer awareness would be raised! Or what about getting a sample chapter of your new book, or a dub excerpt of your video, to those people in a position to place an order for their store right away? It can happen, because Musik International can take samples of your product plus accompanying literature and ship it to the 100 retailers with a hot sales history for selling similar items. Want to reach more than 100 stores? How about 200, 250, 300, 350 or even 500? The best way to develop sales is to let stores see what you have to offer; talk to Musik International about how to customize a mailing that will give you more bang for your buck.
Distributor Support Mailing — Sure, some distributors will keep a few extra copies of your CD, book or DVD/VHS on their warehouse shelves — if you provide them free! And maybe they’ll spend the money to send these free samples to retailers when they get a request; maybe, but can you take the chance that they won’t? It is better to help stimulate sales through one or more of your distributors by having Musik International arrange a demo mailing on your behalf. We know the top retail accounts of distributors, and we can target a customized postcard or demo mailing to these best-selling stores for your product. Included in each mailing are distributor contact details so that retail managers can place an order immediately after reviewing the material, letting you take advantage of impulse buys. ALSO, Musik International can include in-store sales tools in each demo package such as bookmarks, handbills or flyers that can be given to each store’s customers to help raise awareness of your music, book or multi-media title. Retailers tell us every day how they love passing out free bookmarks to their customers, who then come back to the store asking to hear the CD or see the book being promoted! Let’s talk now about how a demo mailing can help both you and your distributor develop sales into a win-win scenario.
*Note that your product must be branded with a UPC code and/or ISBN number for Musik International to include this data; if you do not have a UPC code already, please call 800-543-8137 or go on-line and enter the search words "Uniform Code Council." Please contact the Library of Congress regarding ISBN.