Musik International is known as an incredibly successful promoter of music, audio, video, books, and specialty products to a wide variety of print and on-line publications including daily and regional newspapers, music trade publications, wire services, e-groups, women's magazines, special interest glossies, and even freelance writers. Clients hire us again and again because we consistently deliver the type of publicity results that boosts sales by exposing your project to just the right type of reader. From music and book reviewers to senior editors responsible for scheduling interviews and personality profiles, we can introduce you and your project to the national, regional or alternative market audience most likely to buy as a result of seeing your coverage in print or on the web.
We have also been especially successful in securing much higher than average long term coverage for new projects, turning the average 3-5 month lead time most print publications have into a strong marketing tool that heightens sales potential over the course of many months. Musik International has formed strong relationships with writers and publishers all across the US and Canada, with some ties to selected international publications.
Musik International reaches out electronically to several thosand media outlets; we also talk to over 300 editors and freelance writers each week. Our media team knows exactly what type of product each publication prefers to feature because we ask them about their readers' likes and dislikes, then give them the titles which best fit their editorial needs. Taking the time to build solid, long-term relationships with our extensive list of media contacts enables us to get you the most bang for the buck on each publicity package mailed out.
Musik International's media promotion strategy directly impacts sales. We help you work with your existing distributor sales reps to keep them updated through weekly reports that document coverage placed and pending so that they can solicit stores in that magazine's circulation area prior to each issue being made available. In this way, readers seeing a review can then visit their local store and find what interests them.
But we don't just publicize products. Musik International can help raise awareness of individuals, events, programs, organizations and event-oriented activities such as author or band tours through a coordinated media outreach campaign. From single title launch to corporate communications, the Musik International media team works with clients to identify publicity goals and then implements the correct marketing plan to reach the desired target.