Musik International is known as an incredibly successful promoter of music, audio, video, books and specialty products to a wide variety of mainstream chains, independent book and music shops, on-line retailers, spas, beauty salons and other lifestyle stores. Clients hire us again and again because we consistently deliver the type of marketing that boosts sales by turning store personnel into on-location sales staff. From Borders Books & Music to Tower, Bodhi Tree to East West, CDBaby to Amazon.com, we can introduce your project to the national, regional or alternative market audience most likely to buy.
We have also been especially successful in securing much higher than average in-store play for new music recordings, free listening station placement for music and audio records, and setting up displays for music, book, audio and video product. As a member of the Coalition of Visionary Retailers, the Association for Independent Music and other industry trade organizations, Musik International has formed strong relationships with store managers and buyers all across the US and Canada.
Musik International reads all published distributor and key retail bestseller lists each week; we talk to over 400 store managers and product buyers weekly, too. Our retail team knows exactly what product each store prefers because we ask them about their customers' likes and dislikes, then give them the titles which best fit their sales needs. Taking the time to build solid, long-term relationships with retail contacts enables us to get you the most bang for the buck on each retail demo package mailed out.
Musik International's retail promotion strategy directly impacts sales. We work with your existing distributor sales reps to keep them updated through weekly reports that document orders placed, orders pending and special order inventories. We send out thousands of postcards to the key accounts of your distribution network, as well as track hundreds of demo packages to those retailers most likely to support your project based on their previous sales of similar titles. We even send items like customer giveaway bookmarks to top stores in order to stimulate sales.
We have established exceptional relationships with stores who report their playlists to Soundscan/Billboard, CMJ and NAV, resulting in consistent sell-through and high chart positions. We help clients coordinate price and positioning programs such as co-op ads, endcaps, key-store or nationwide listening station placements and tour related in-store support. If you don't have distribution, learn more here.